Design Principles in Action
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gradation

Gradation

ColorSpace

This website is a great example of gradation and is the focus of the website. When you first see the page, it has a gradient of purple to blue and to green. As you scroll down the page, the gradient shifts into new gradients with more colors. Along with this, the main idea of this page is to find color palettes and gradients using one color, which make the gradients both an important design choice and functional. Visit ColorSpace

repetition

Repetition

Sleepiest

This website depicts repetition in many ways. Most notably, there is a small color palette that is used, consisting of blues and purples repeated throughout the entire homepage. The small color palette is seen in almost every element on the homepage. Along with color, the typography is consistent and rarely varies, it is reiterated on the entire page. There are also some repeated shapes that are seen on the website, such as icons, and buttons. Visit Sleepiest

simplicity

Simplicity

Hudson Gavin Martin

This website is simple and easy to navigate, with minimal colors and a gridded layout. I also really appreciate the color coding they used throughout the homepage of the website, where articles about tech, media, IP, and other things have specific colors. The design is very easy on the eyes and is clean. I also like how the cursor is a black dot that matches the theme of the rest of the page. Visit Hudson Gavin Martin

unity

Unity

Eat Sleep Work

This page is an excellent example of unity because the website has a strong theme that is evident throughout the entire page. The theme of a Windows desktop is obvious in all aspects and detail of the page, there is even a screen saver that pops up after a few minutes of inactivity. The classic blue Arial type is used consistently, along with a small color palette used in the page. The ability to move around “windows” and the desktop icons being fully functional are more elements that add to the overall theme and unify the website. Overall, this website is very unified and each part works together to create a seamless website as a whole. Visit Eat Sleep Work