Design Principles in Action
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Apple

Contrast

Apple typically has a very good contrast within its website with it’s lights and darks, what’s important and has the floor vs what is in more of the background. Usually it’s product is the point of importance followed by a contrasting background. Apple's Website

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Netgear

Movement

I really like the simple movements that Netgear has throughout its homepage. With each scroll you see text animation come up to fill the page as well as some little animations. Each one drawing a special attention to their area. Netgear's Website

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Logitech

Unity

I used Logitech’s Climate Change page. I like the way that things are centered and are consistent with the white and green, along with the nature pictures. In context it feels that each chunk of information it has has the same amount of weight and space, it feels very even and everything feels important. Logitech's Sustainability Website

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Impossible Bureau

Gradation

When you first load into the page you have a gradient across the entire page with a little simple loading screen. Not only is the gradient interactive, but as soon as it does load in, it breaks into four sections and as you move your mouse over them, the gradient is shown. Impossible Bureau's Website