This is a journalism site for community posts regarding movies, anime, video games, and pop culture in general. They use a fair amount of gradation throughout their branding, which I do enjoy, a nice fade from a warm purple to a deep pink. Their consistent use of these colors, the fonts and the brand identity work very well here.
Reddit is a hub for communities and conversations on thousands of topics and concepts, and while it has a vast user base and list of subcommunities, it still embodies the concept of simplicity. The home page is very straightforward and doesn’t use any unnecessary flourish- it shows you the set of menus, the topics, what’s trending, and the resources. The only part that moves on the homepage is the part that contains the latest feed.
Etsy is the global marketplace for unique and creative goods sold by independent artists and vendors. When looking at the home page, you never feel overwhelmed while scrolling- the thumbnails and headlines have room to breathe, and it feels easy on the eyes. You’re not bombarded with pictures close together or loud colors and fonts, just mostly peaceful images to give you a satisfactory online shopping experience.
Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. The home page has a lot of content, but all of it is organized in similar-looking shapes. Mostly rectangles and frames for photos, but the groupings repeat the same shapes, which make the site pleasant to navigate.